Firebase Analytics

Explore about Google Firebase App Analytics to increase user engagement at zero cost

Introduction

Nowadays building and publish an app at play store is not a great task. Even children are doing that stuff. But there is always a difference between building a great user engagement product and building simply a product. From my personal experience, I have seen apps acquiring and losing users in a very short span of time. I have seen apps getting installs around 1 lakh per month with no penny spent and uninstalls around 80 to 90K. Isn’t a good performing app nope because these days getting traffic to apps is not a big deal maintaining a retentions user base is a great thing. So here we discuss how to measure user engagement through Firebase Analytics.

Basic of Analytics

Analytics always plays a key role in any product growth. In simple terms, we can say analytics is a measurement tool for user engagement. It was a very crucial phase in any product development. There are different types of analytical tools for app developers to use. Let’s get an overview

In-app behavioral analytics: used to measure who are our users and what they are doing and so on.